Starbucks: Landing Page
Starbucks was launching a Super Premium Coffee, sourced from premier growing locations around the world from the highest quality beans that are expertly blended & roasted. Super Premium aimed to transform the consumer experience from drinking Starbucks core roast & ground at home coffees to Super Premium Select Origin offerings. The goal was to drive awareness & encourage trial for Starbucks Super Premium coffee. We wanted to contextually align Starbucks Super Premium with travel focused content or executions to marry the new product offering with a key passion point of the audience. Using client branding I created a custom landing page experience along with custom banners to support the campaign.
Starbucks: custom banner
Together with a project manager we came up with co-branded custom banners that would drive to the customer lander and other offerings. These echoed the Landers look and feel.