Social Feed Takeover: Product
TripAdvisor introduced it’s new social platform to the world. I was task to work with a group to come up with new ways we could monetize this new platform. There were several ideas that were born from these brainstorming sessions. One was the brand takeover experience you see to the left. A brand would purchase a takeover and get all these sponsored locations on TripAdvisor’s un-geoscoped homepage. The hero, slot 1, slot 5, banner and sponsored follow. The stakeholders loved this idea.
SOCIAL FEED Ads: PRODUCT
Along with the takeover product I was tasked to come up with some native ad placements we could sell. This carousel was among one of many ad placement slots I created. There were also video units, sponsored shelves, boosted posts/content and more.